The trend to offer goods and services over the Internet has made the greatest change to businesses throughout the world. Most businesses want to transform their Web site into a profit centre. This is because of the many success stories about the Internet and e-commerce. For an example, Amazon,eBay,and Dell. However, I will only narrow down my discussion about the success of eBay.
EBay Inc. was born over in September of 1995 by Pierre Omidyar. Nowadays, eBay has become the world's largest online marketplace that connects hundreds of millions of people around the world every day. According to a Compete.com study, the domain ebay.com attracted at least 902 million visitors annually by 2008.With a presence of 39 markets, approximately 84 million active users worldwide eBay has changed the face of Internet commerce. In 2007, the total value of sold items on eBay's trading platforms was approaching $60 billion. This means that eBay users worldwide trade more than $1,900 worth of goods on the site every second!
Now, let us discover what the strategies behind this amazing success of eBay are. EBay provides sellers an internet platform for pursuing entrepreneurialism on a global scale, based on the idea “where practically anyone can sell practically anything at any time”. To enhance the values of the marketplace, eBay's policies aimed at offering a level of playing field, encouraging open, honest, and accountable transactions, and creating economic opportunities for everyone. Furthermore, anything can be sold as long as it is not illegal and does not violate the eBay Prohibited and Restricted Items policy.In addition, eBay allows people to pursue their interests and their passions in the areas of their hobbies and their collectibles. Besides, eBay has formed Trust and Safety team which is responsible for keeping the marketplace safe. All such policies are to increases the consumer confidence to eBay.
Since its inception, eBay Inc. has expanded its market to take in some of the strongest brands in the world, including PayPal, Skype, Rent.com, Shopping.com, Prostores, and others.
Reference:1. eBay
http://en.wikipedia.org/wiki/EBay
2. eBay Inc.: A Short History
http://news.ebay.com/about.cfm
1 comments:
I always use this company to buy things online, it services quite good. I suggest you guys all try to use it! ;p
Post a Comment