Review on e-tailing

Opinion after reading the post on (http://ecommerze.blogspot.com/search/label/e-Tailing)

Toch n Go (TNC) is the smartcard looks similar to a debit card. Information contain in this card can be read and written via magnetic induction using specified radio frequency and smartcard software. The electronic card reader will deduct the exact fare from the value stored inside the card after a user uses the Touch n Go card each time. User can continue using the card as long as it is pre-loaded with electronic cash.

From the post, I have noticed that the usage of Touch n Go has been expanded from a pre-load card for transportation and toll collection purpose to some other fast food industry and petrol station such as Caltex.

The company and retail outlets in partnership with Touch n Go are holding special promotions to encourage consumers to use the card. For example, fast food chains such as A&W will give 10% discount on Ala Carter menu and KFC will offer vouchers to Touch n Go cardholder whom purchase Touch n Go cards or Reload RM50 and above. They are giving out discounts, vouchers and freebies to customers from yesterday until June 2008.

In line with the company’s tagline ‘Life in the fast lane’, the card is now a solution for lifestyle convenience as it is one card for all such as toll, parking, public transport and theme park. With the ongoing promotions, it is not just a debit card, it also gives cardholder benefits. Lastly, I hopefully Touch n Go card can includes more function in the future.